Adam Hamadache
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Adam Hamadache

AI Visibility and Customer Discovery speaker | Founder and CEO, Formula

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What AI search means for being found by customers; how businesses stay visible when AI gives answers instead of links; practical next steps for leadership teams; AI in hospitality.

About Adam Hamadache

AI is changing how customers discover, evaluate and choose businesses. For the first time in over 25 years, search is shifting from rankings to recommendations. As Google, ChatGPT and other AI platforms increasingly influence customer decisions, organisations face a new challenge: how do you remain visible when customers receive answers instead of a list of websites? I help leadership teams understand how AI is changing search, customer discovery, recommendation and customer acquisition, and what businesses should do next. I speak internationally on AI Visibility and Customer Discovery through keynotes, workshops and executive briefings. I am also Founder and CEO of Formula, a specialist hotel growth agency.

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