How to Prepare for a TV Interview as a Guest: 8 Practical Steps

Photo: Brad Weaver on Unsplash

To prepare for a TV interview as a guest, settle on two or three key messages, practise saying them in short, plain sentences, choose simple clothing that looks good on camera, and arrive early enough to meet the crew and settle your nerves. Television is fast and visual, so the guests who do best are the ones who are clear, calm and easy to follow.

If you are a coach, consultant, business owner, author or expert, a TV spot can put your message in front of people who may never hear you on a podcast or read your website. The good news is that you do not need media training to do it well. You need a little preparation, and this guide walks you through it.

How a TV interview differs from other interviews

A TV interview is usually shorter, tighter and more controlled than a podcast or a long video chat. You may get only a few minutes, and the host will often move on quickly. You are also being watched as well as heard, so your face, posture and clothing all send a message before you say a word.

That does not mean you should feel nervous. It means you should prepare differently. If you have already read our guide to preparing for a radio interview as a guest, many of the same ideas apply, with the added challenge of being on camera.

Step 1: Get clear on your key messages

Before the interview, write down the two or three things you want viewers to remember. Not ten. Not a lecture. Just a few ideas you could explain to a friend over coffee.

A simple way to test them is to ask yourself: "If someone remembers only one sentence from my segment, what should it be?" Write that sentence out and practise it until it sounds natural, not memorised.

• Keep each message to one or two short sentences.
• Use everyday words rather than industry jargon.
• Have one simple example or short story for each message.

Step 2: Do the pre-interview properly

Many TV shows have a producer call you beforehand. Treat it as part of the audition. Use it to ask what the topic is, how long the segment will be, whether it is live or recorded, and what the host is likely to ask. Producers often use this chat to decide how to angle the segment, so be helpful and clear about what you can talk about well.

Ask a few practical questions too: where should you arrive, who will meet you, and will you be seated or standing? Knowing these details removes a lot of stress on the day.

Step 3: Frame your topic as useful tips

Television producers love guests who give viewers something they can use straight away. Instead of describing everything you do, offer a few practical tips that solve a problem your audience cares about. A segment such as "three ways to cut your energy bill" or "how to plan your first year in business" is easy for a host to introduce and easy for viewers to follow.

Book publishing specialists suggest much the same thing for authors, and Greenleaf Book Group's advice on becoming a great TV guest is worth a read if you are promoting a book.

Step 4: Practise out loud and record yourself

Reading your notes silently is not practice. Say your answers out loud, ideally while recording yourself on your phone. Then watch the recording and check a few simple things:

1. Are you speaking too fast? Nervous guests often rush.
2. Are you varying your tone, or does it sound flat?
3. Are you interrupting the host, or letting them finish?
4. Do your hands, face and posture look relaxed?

Ask a friend to play the host and throw in one or two awkward questions. Practising how to stay calm and bring the conversation back to your point is one of the best investments you can make.

Step 5: Choose what to wear on camera

Pick clothes you feel comfortable and confident in. Solid, medium colours usually look better on screen than very fine stripes, tight patterns or bright white. Avoid anything that rustles against a microphone or distracts from your face, such as large, shiny jewellery.

Check with the producer if there is anything to avoid, such as a colour that clashes with the set. Keep make-up light, as the studio team will often offer a quick touch-up when you arrive. Many of our tips for looking good on camera apply here as well.

Step 6: Prepare your story and your bio

The host will introduce you in a sentence or two, so give the producer a short, accurate bio they can read out. Lead with what makes you worth listening to on this particular topic, not your whole career history. If you need help, see our guide on writing a guest bio that hosts say yes to.

It also helps to expect a personal question or two. Producers research their guests, so have a short, honest answer ready about why you do what you do.

Step 7: What to do on the day

Arrive early. Walking around the studio, meeting the host and crew, and finding your seat helps you feel at home before the lights come on. A few simple habits make a big difference:

• Look at the host, not the camera, unless the producer tells you otherwise.
• Speak a little slower than usual and pause between ideas.
• Stay seated until the crew tells you the segment is finished and removes your microphone.
• If a question is tough, stay calm, answer briefly and return to your key message.
• If you are bringing a book or product, hold it still and keep it in good condition.

Get a good night's sleep, eat a proper breakfast and go easy on the caffeine. A steady body helps a steady voice.

Step 8: Follow up after the segment

Thank the host and producer, on air if the moment fits and again afterwards with a short message. Ask whether you can share the clip, and then post it on your website and social channels. If you would like to be invited back, our guide on following up with a host without nagging shows how to stay in touch politely.

If your TV interview is done remotely

Many TV segments are now recorded from the guest's home or office over a video link. If that is you, the same preparation applies, with a few extras. Sit in front of a plain, tidy background with the main light in front of you, not behind. Place your camera at eye level, use a wired connection if you can, and close other programs so your video does not freeze. Wear headphones if the producer suggests it, and test your setup with the crew before you go live. Ask who to call if the link drops, so you are never left guessing.

How Guest Booking System can help

TV is only one way to share your message. Many hosts of podcasts, video shows, radio programs and livestreams are looking for guests every week. With Guest Booking System you can create a free guest account, list yourself in the free Guest & Host Directory, and apply to shows that suit your topic. Each application asks for your topic, a short bio and your website and social links, and the host reviews it before you pick a time. Our guide for guests explains the whole process.

Frequently asked questions

How long should I prepare for a TV interview?

Allow at least a few days if you can. That gives you time to settle your key messages, practise out loud, plan your outfit and speak with the producer. Even an hour of focused practice is far better than none.

Should I look at the camera or the host?

In most studio interviews you speak to the host and ignore the camera. If you are being interviewed remotely or the producer asks you to look at the lens, follow their instructions, as they know how the shot is set up.

What if I get nervous or forget my answer?

Take a breath, slow down and return to one of your key messages. Viewers will not know what you meant to say, only what you actually say. Short pauses sound thoughtful, not awkward.

Ready to get booked as a guest?

Whether you are aiming for television, radio, video or a podcast, the right preparation helps you come across as clear and confident. Create your free guest account at Guest Booking System, browse the directory and start applying to shows that want to hear your story.